After months of hard work, we are proud to announce that our latest project, the New Look Production Center for Women has finally been inaugurated at the Pardada Pardadi Educational Society (PPES) campus at Anupshahr, Uttar Pradesh on 21st March 2017. This production center will be managed by I Village and will help in taking our vision of economically empowering girls and women by creating job opportunities and taking the “village to the world”.
What started as an initiative to capacitate rural women to be able to earn a small income has now turned into a revolution regarding how the villages of Anupshahr perceive their women folk. Women, who at one point couldn’t imagine their lives extending to anything beyond their kitchens, today have become vocal, contributing members of their communities. They are now decision makers in their households owing to the confidence and respect economic independence has brought them. As a part of its economic empowerment wing, PPES and I Village run a textile production unit on campus.
Before this new production center was established, this unit was based within the building of the senior school.
In order to ensure a segregated space for women and to increase the employment capacity of this initiative, iPartner India in collaboration with the NEW LOOK corporation has gifted this new building within the premises of its campus to PPES and I Village.
The inauguration was graced by Mr. Anders Kristiansen (CEO, New Look), Ms Dorthe Kristiansen (wife of Anders), Mr Danny Barrasso (MD UK and ROI, New Look), Ms Helene Williamson (Head of HR Europe & Partnerships and a key member of the NL foundation, New Look) and Ms. Bina Rani (founder and CEO of iPartner India).
I Village: Taking the village to the world
I Village economically empowers these girls through its skill development programs for girls and women. Girls and women manufacture hundreds of different high quality designer products for the modern consumer. Some of these products include home decor products such as serving trays, embroidered coasters, table lamps; soft furnishings such as bedsheets, bedcovers, cushion covers, table linen and dining sets; personal and corporate gifting items such as diaries, stationery sets, laptop bags and gift sets and recently a new kids range which includes activity bags for kids, aprons and baby essentials.
PPES: Education, empowerment and employment or rural girls and women
Founded by Mr. Virendra ‘Sam’ Singh, former President and MD (South-Asia) DuPont, Pardada Pardadi Educational Society (PPES) is a non-profit, non-governmental, voluntary organisation working since 2000 in Anupshahr, a block in district Bulandshahr, Uttar Pradesh, India. It has since then been working towards holistic rural development through economic and social empowerment of girls and women in over 65 villages in the area.
Through four schools in Anupshahr, PPES provides free-of-cost, value-based education to nearly 1400 girls. While the focus is value based high-quality education PPES addresses holistic rural development through four areas – Education, Economic Empowerment, Health & Hygiene, and Community Development.
New Look: Building ethical and sustainable businesses
New Look is a South African-owned British global fashion retailer with a chain of high street shops. Founded in 1969 by Tom Singh the company has grown from a single store in UK to 591 stores in the UK and over 276 across Europe, China, and Asia. The chain sells womenswear, menswear, and clothing for teens.
Headed by the CEO Mr. Anders Kristiansen, New Look has consistently operated under the principle that working ethically and sustainably is absolutely fundamental to their business.
The inauguration of the New Look Production Center for Women (Managed by I Village) marks the fruition of a partnership built on PPES’s efforts of ensuring economic empowerment and financial independence of the girls and women of Anupshahr and New Look’s commitment towards making a positive impact on social development.
The Way Forward
I Village also caters to a host of corporate clients providing them with customised solutions such as corporate gifting products, suit covers and other textile items. Clients include some of the biggest companies in India such as HSBC Bank, Axis Bank, JP Morgan and Chase, Dalmia Group, STMicroElectronics, Blackberrys, Louis Philippe and Madura Fashion. This is testimony of the hard work, creativity, innovation and passion that lives in India’s villages and that is waiting to be harnessed towards economic empowerment.
The new production center will enable I Village to take the existing strength from 150 girls to over 200 girls by end of this year.